Do not start writing until you have a plan.
Respondents in both groups attached similar levels of importance to such skills as storytelling, writing in a fluent style, using correct grammar and understanding audience expectations and needs. An adjective should not raise questions in the reader's mind, it should answer them.
It declares why the story is being published, what is the newest, most interesting, most important, most significant, most attention-grabbing aspect of the story. You can assume more knowledge if you are writing for a specialist publication, or a specialist section of a newspaper.
It should be second nature to get every name of every person you talk to, and every person that person refers to, spelled out for you.
So understand the intentions of the publication you write for, or if you are a freelance you seek to sell to. Coverage of news events on and off-campus is supplemented by in-class deadline writing exercises.
They take weekly news quizzes and are required to read a newspaper or news website on a daily basis; they seek out and use a variety of news outlets and sources, including online and in print.
It became harder to ignore the need for change. The danger of talking down to the audience - assuming vocabulary as well as knowledge - is that it insults readers, makes them feel inadequate.
They need to be spelt out or explained, or another reader is lost.
It is the same with abbreviations and acronyms. If professionals have not completely accepted the need for proficiency on multiple platforms, they are unlikely to appreciate the need for technical proficiency.