Hp strengths and weakness
Marketing strategy and management. The company has a significant market reach all over the world in nearly all of the markets it operates.
Laptop swot analysis
As a result, it is making decisions based on 2 years old data, while customer needs may have evolved over time. The Personal Computer market has declined rapidly in the recent years. This leads to lower work morale and lack of promotion opportunities for employees. It has been successful in past, in most of the initiatives it has taken in new markets. Blackwell: Oxford. Technological developments: technology comes with numerous benefits among many departments. Wilson, R. Return on Capital Expenditure: HP has been successfully able to generate positive returns on the capital expenditure it has incurred on various projects in the past. However, Lenovo is a very close competitor with a small difference in the market share of the two. HP has a well-established IT system that ensures efficiency in its internal and external operations. Slowing growth rate of the laptop market. This means that there is an opportunity for HP to expand their presence online; by using the internet to interact with its customers.
Rapid technological change. The company faces intense competition from rivals like Acers, Apple, Dell, Lenovo or Samsung in terms of price, quality, brand, technology, distribution channels and range of products.
This allows managers to focus on the important factors, and give less consideration to the less important ones. A comparative example could be - GE healthcare research helped it in developing better Oil drilling machines.
Strengths HP has a Strong Distribution network with a large number of outlets. HP can focus on these environmentally friendly products and make use of this opportunity. Inflation in the economy is expected to remain low. This has also been adding to its operational costs. In order for me to improve myself and enhance my learning process Stable free cash flow provides opportunities to invest in adjacent product segments. However, United States is the largest market for the brand, accountable for the biggest part of its revenue. Higher dependence on PC segment: The brand is dependent on the PC segment for the highest part of its revenue. Political uncertainties in the country prove to be a barrier in business, hindering performance at times and making the business incur unnecessary costs. Business Strategy Review, 14 2 , It provided an evaluation window but not an implementation plan based on strategic competitiveness of HP SWOT is a static assessment - analysis of status quo with few prospective changes.
This should open a window of opportunity for HP in other product categories. Looking for help with term paper on HP? Exploring SWOT analysis — where are we now?
Hewlett packard essay
Strategic Marketing Management. The exchange rate has been devalued. It also allows for consistency in quality of its products and provides the ability to scale up and scale down production as per the demand in the market. Inflation in the economy is expected to remain low. Liability laws in different countries are different and HP may be exposed to various liability claims given change in policies in those markets. Exchange Rate: the exchange rate keeps fluctuating and this affects a company like HP that has sales internationally, while its suppliers are local. Financial planning is not done properly and efficiently. Competitive pressure: Rising competitive pressures are a major threat for the PC and laptop businesses. Weaknesses on the other hand, are things that result in lessened productivity This means that there is an opportunity for HP to expand their presence online; by using the internet to interact with its customers.
It has a low-cost structure, which provides it with an advantage over the competition. Large Market Share: — HP is currently ruling the personal computing industry with highest sales and shipments.
The company should focus on growing these divisions as they promise better growth opportunities and higher profit margins. This is one of the major limitations of SWOT analysis. This will also act to reduce its dependence on the Personal Computing business.
Hewlett packard enterprise competitors analysis
There has been an increase in average household income along with an increase in consumer spending following the recession. The large market share of the brand means a larger customer base than the other brands. This allows it to leverage them if need be in the future. The Personal Computing industry has not entirely lost its charm and innovation could help break new grounds. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Brands have dedicated compliance teams to deal with legal issues. Stable free cash flow provides opportunities to invest in adjacent product segments. Weihrich, H. Higher need for mobility has led to higher demand for slim and light-weight laptops. A large product portfolio can help build a large customer base which is an important strength for any technology brand.
There has been an increase in average household income along with an increase in consumer spending following the recession.
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