Make sure everything on the left side of the canvas is needed to support the right side of the canvas. Here is a 2 minute video providing an overview of the Business Model Canvas.
Do they have a dedicated personal contact they see? What resources are important the most in distribution channels, customer relationships, revenue stream…?
How do they drive costs? Customer Relationship What relationship that the target customer expects you to establish? Step 2 of 10 : Value Propositions Which of the Problems or Needs that you identified in your Personas are you fulfilling?
The business model canvas was created by Alexander Osterwalder, of Strategyzer. Why is that? Cost Structure What are the largest cost in your business? It describes the rationale of how an organization creates, delivers and captures value.
Cost Structure What are the most cost in your business? They invited members of their Business Model Hub community to contribute for a fee that rose continually throughout the writing. That made a difference on how we sold the product and how we focused on operationalizing it for customers.