Drive east out of Delhi for an hour or so into the industrial wasteland of Ghaziabad and take a stroll down some of the back lanes. After the participants completed 15 to 20 minutes of tasks meant to distract them, they were then given a sheet of paper with all six desk brand names and were asked to write down as much as they could remember about each desk.
Clear and specific statements of policy, combined with a willingness to correct problems when they are uncovered by third parties, are the best antidote to willful ignorance about supply chains. More diligence is possible. We want to trust you again, we really do, because we love your products.
Most people understand the world by generalizing personal experiences which are very biased. But we should. And then nothing happens. WKC keeps making shiny, pretty things and people keep buying them. Participants were right 60 percent of the time about desks made from tree farms, but right only 45 percent of the time about desks made of rainforest wood.
The question need to be about a well-documented fact of great importance, and still be concrete so that there is just one correct response alternative.
As the project evolves we will investigate many more countries. The work is done out of sight, the pieces sent back to the main factory to be finished and labelled.